"lateral" thinking. solution of logical problems with an indirect approach
meaning how "to change habits" on principle. the underlying reasons of a company’s success are linked by a transgression, to a "strange" idea, whose force stands out in virtue of the inconsistency that it represented.
meaning how "to change habits" on principle. the underlying reasons of a company’s success are linked by a transgression, to a "strange" idea, whose force stands out in virtue of the inconsistency that it represented.
thinking "laterally" can mean just this in addition to an impartial and harsh analysis of the marketing elements known, it is necessary to adopt an astonishing "point of view", a "creative" assessment criteria and take the process to “logical" results.
the result may seem to be lacking harmony, unusual and aggressive at first sight, but probably we will have done the best job possible for our company, obtaining innovative results.
the result may seem to be lacking harmony, unusual and aggressive at first sight, but probably we will have done the best job possible for our company, obtaining innovative results.